When we talk about customers and their adoption of QuickBase we tend to use the analogy of "light bulbs going off". We’ve broken these light bulbs into three different "ah-ha" moments:
First: When someone realizes that QuickBase can solve their current problem (e.g. "I can track my project’s status the way I want"). These folks tend to have one application that they regularly use.
Second: When someone realizes that QuickBase can solve a few of their problems (e.g. "I can track my project’s status and the pipeline of potential projects coming down the pike"). These folks tend to have one person creating and managing many applications.
Third: When someone has that "oh my gosh…QuickBase could help our entire organization solve its problems" thought. These folks tend to have many people creating and managing many applications.
Recently we’ve done some work to try to understand how broadly QuickBase has been adopted by our customers and I’m happy to report that our rough estimate suggests that a vast majority of our customers have had the second and third light bulbs going off. While this was considered good news internally, it did make me wonder…why hasn’t everyone had the second and third light bulbs going off?…
- Are we not doing enough to promote different uses and to make people aware of what’s possible?
- Are there forces at work inside our customer organizations that are limiting the growth that we can help people with?
What do you think?
- If you’re still at the first light bulb and are just using QuickBase to solve for one internal pain, how come? Do you consider QuickBase for other problems, but dismiss it? Do you not even consider QuickBase for other problems?
- If you’re at the second or third light bulb, what was it that made the second or third light bulbs go off? Was it something we did or was it something that happened internally on your team?
Bottom line is that we’d love to learn from your experience what has helped / hurt your adoption of QuickBase and what we could be doing to facilitate it. So…if you’re at all inclined, please let us know which light bulb you’re at with any context about how you got there (or why you’re still there :->).