Intuit has a ton of different ways of slicing and dicing customers into “target segments”, but the one I’ve been spending a lot of time with recently is a very basic “Customer type” model. This model breaks customers into three basic segments based on their purchasing mindset. The segments are: Do it Yourself, Do it with Assistance, and Do it For Me.
QuickBase has been a fantastic solution for the “Do it Yourself” segment. The ability for any business user to fully customize business applications for their team is incredibly powerful. But of course, not everyone has the Home Depot mindset when it comes to their solutions. We’re finding more and more customers coming to us in the Do it with Assistance and Do it For Me segments. For these folks, we’ve seen them have great success by tapping into our extended community of QuickBase “experts.” Through a network of passionate customers and professional Solution Providers, there should be resource available regardless of your appetite for app creation.