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What kind of Customer are you?

Intuit has a ton of different ways of slicing and dicing customers into “target segments”, but the one I’ve been spending a lot of time with recently is a very basic “Customer type” model.  This model breaks customers into three basic segments based on their purchasing mindset.  The segments are: Do it Yourself, Do it with Assistance, and Do it For Me. 

QuickBase has been a fantastic solution for the “Do it Yourself” segment.  The ability for any business user  to fully customize business applications for their team is incredibly powerful.  But of course, not everyone has the Home Depot mindset when it comes to their solutions.  We’re finding more and more customers coming to us in the Do it with Assistance and Do it For Me segments.  For these folks, we’ve seen them have great success by tapping into our extended community of QuickBase “experts.” Through a network of passionate customers and professional Solution Providers, there should be resource available regardless of your appetite for app creation.

-Alex 

About Alex Chriss

  • http://www.frankshng.com/ Franik

    I am a very un happy customer of Quickbook Tech support sucks customer service is almost as bad 3 hour just trying to improve quality It is bad when I have to pay an out side contrator to do what tech support should have known what to do

    [Reply]

  • http://www.frankshng.com Franik

    I am a very un happy customer of Quickbook Tech support sucks customer service is almost as bad 3 hour just trying to improve quality It is bad when I have to pay an out side contrator to do what tech support should have known what to do

    [Reply]

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Alexandra Levit

Alexandra Levit’s goal is to help people find meaningful jobs - quickly and simply - and to succeed beyond measure once they get there. Follow her @alevit.

 

Alison Green

Alison Green writes the popular Ask a Manager blog where she dispenses advice on career, job search, and management issues. She's also the co-author of Managing to Change the World: The Nonprofit Leader's Guide to Getting Results and former chief of staff of a successful nonprofit organization, where she oversaw day-to-day staff management, hiring, firing, and employee development.

 

Eva Rykr

Eva Rykr is an organizational psychology practitioner. Her passion lies in bringing a psychology perspective to the business world, with the mission of creating a high-performance environment. Follow her @EvaRykr.

 

Anita Bruzzese

Anita Bruzzese is a syndicated columnist for Gannett/USA Today on workplace issues and the author of “45 Things You Do That Drive Your Boss Crazy.” She has been on the Today show, and quoted in publications such as O, The Oprah Magazine, Glamour, Self.com and BusinessWeek.com. Her website, 45things.com, is listed on the Forbes top 100 websites for women.

 
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