In my last post about customer growth, I talked about customer success spreading throughout an organization and beyond. In this post, I’d like to focus on failure. It doesn’t happen very often, but every once in a while, we do get a growing account that stops dead in its tracks and cancels. Why o’ why would this happen?
It’s a predictable pattern: A frustrated manager brings in QuickBase to solve one or many team collaboration problems . They build the apps, spread their use throughout their teams, become wildly more efficient (and popular), which leads to insane success and dozens of job offers. BUT the problem is, they never shared the wealth. No one else learned to build a QuickBase app, no one learned how to manage the account. In some instances, no one else even knew how they were paying for QuickBase.
This leads to two results:
1)The initial champion moves on to a new company and instantly brings QuickBase in – they are once again a hero.
2)The original customer is left dead in the water. If another hero-in-training doesn’t step up to take over the QuickBase account, the applications and account may ultimately fail.
As I said before, this is not a common occurrence, but it does happen. Don’t let it happen to your organization. If you are the only account admin and the only person who knows how to build applications, spread the wealth! Teach your co-workers how to build apps to solve their own problems – remember, QuickBase accounts have unlimited apps and anyone can learn to build an app – you can’t go wrong!
And if you’re a user on a QuickBase account but have never tried to build an app – give it a shot. It’s a lot of fun and leads to insane increase in productivity. There are a ton of on-line resources available to you. You can even order a book, QuickBase: The Missing Manual. In fact, I’ll send a free copy of the book to the first 10 users to request one and who post here on the Blog how they’re using (or want to use) QuickBase. QuickBase Rocks – Learn it today!