- RT @phawkins_cfs Freed from Paperwork, Nonprofit Employees Have More Time to Do Real Work http://t.co/czEzD8Dv via @intuitquickbase
What I Learned at the TechTarget Summit
…or rather, ‘What didn’t I learn? Not much.’ It was a great 1-day conference, held at the Boston-Newton Marriott, just a hop and a skip from our office here in Waltham.
Really relevant material and great panelists. All attendees heard from companies like VersionOne, Tableau, HP and Google. If you are in the IT industry or have products and services you sell to IT buyers – you may find some of the below content relevant.
Three learnings that I found interesting are:
#1- Give your prospects a map of how they are supposed to find your product. They know what they are looking for generally; but it would be great if we could help them during their search/research phase. There’s so much content out there. Push relevant messages that will help them narrow their focus. Not necessarily just on your product/offering – consider giving them industry information early on during their research phase.
#2 – IT buyer preferences for online content types: 66% find that trial software offers are v. effective; 38% find that case studies are v. effective; followed by white papers (37%), vendor demos (36%), online videos (31%), webcasts (28%), etc…
#3 – Also, did you know that IT buyers spend more time on Google search – often times digging down 3-4+ pages until they find what they are looking for?
For those of you considering QuickBase or for those who have already decided on QuickBase – what other types of information/content can we provide you with in order to make the research phase when learning about the online database market even easier?
How can we make your search even easier and less time consuming? Let me know, I’m all ears.
About Liz McCann
QuickBase Channel Program Leader for Intuit QuickBase focused on delivering a best in class program for our solution providers, so they can drive great results for our customers. Loves the outdoors and exploring new things. Follow her @emmccann.
Related Articles
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http://myeducatedguess.blogs.techtarget.com/2009/04/21/takeaways-from-the-techtarget-2009-east-online-roi-summit/ My Educated Guess – Technology Marketing Answers – TechTarget.com » Blog Archive » Takeaways from the TechTarget 2009 East Online ROI Summit
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Alison Green writes the popular Ask a Manager blog where she dispenses advice on career, job search, and management issues. She's also the co-author of Managing to Change the World: The Nonprofit Leader's Guide to Getting Results and former chief of staff of a successful nonprofit organization, where she oversaw day-to-day staff management, hiring, firing, and employee development.
Anita Bruzzese is a syndicated columnist for Gannett/USA Today on workplace issues and the author of “45 Things You Do That Drive Your Boss Crazy.” She has been on the Today show, and quoted in publications such as O, The Oprah Magazine, Glamour, Self.com and BusinessWeek.com. Her website, 45things.com, is listed on the Forbes top 100 websites for women.
Alexandra Levit’s goal is to help people find meaningful jobs - quickly and simply - and to succeed beyond measure once they get there. Follow her @alevit.
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